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Last updated November 11, 2026

This Privacy Policy explains how Tony Steuer ("Get Ready," "we," "us," or "our") collects, uses, shares, and protects personal information through tonysteuer.com, the Get Ready newsletter and related websites, and our financial-education services, including newsletters, podcasts, books, digital checklists, guides, and other resources. Some resources are free; others are available for purchase.

Questions about this policy or your personal information? Email [email protected].

Summary of key points

We collect names, email addresses, account details, purchase information, messages, and other information you provide.

We and our service providers process technical data such as IP addresses, browser and device information, website usage, and approximate IP-derived location.

We use information to deliver resources, maintain accounts and purchases, answer inquiries, measure engagement, protect services, and meet legal obligations.

Our service providers include Beehiiv, Stripe, and Google Analytics. We do not directly provide subscriber lists to sponsors.

You may unsubscribe from marketing emails and, depending on applicable law, request access, correction, deletion, or a copy of your data.

1. What information do we collect?

Information you provide. When you subscribe, register, purchase a resource, respond to a survey, or contact us, we may collect your name, email address, account information, message or inquiry, subscription choices, and transaction details. You are responsible for providing accurate information and updating it where needed.

Payment data. Purchases are processed through Stripe. Stripe handles payment-card details, including card numbers and security codes. We may receive transaction confirmation, purchase history, billing or contact information, and other information needed to provide purchased resources, maintain records, or respond to support requests. Stripe’s Privacy Policy: https://stripe.com/privacy.

Information collected automatically. When you use our websites and emails, we and our providers may process IP address, browser type, operating system, device details, referring pages, visit dates and times, pages viewed, and email opens or link clicks. General geographic information, such as country or region, may be inferred from an IP address. We do not intentionally request precise GPS location through the website.

Sensitive information. We do not intentionally solicit sensitive personal information through standard subscriptions, purchases, or general inquiries. Please avoid sending sensitive financial-account credentials or other confidential information in ordinary email communications.

Information from third parties. Providers processing subscriptions and orders, including Beehiiv and Stripe, may provide operational information associated with those services. We do not purchase third-party marketing lists as part of the practices described in this policy.

2. How do we use your information?

Provide newsletters, educational resources, purchases, and associated customer support.

Create and maintain subscriber or customer accounts and authenticate access.

Respond to messages, requests, and privacy inquiries.

Measure website traffic and newsletter performance, improve content and functionality, and diagnose technical issues.

Protect accounts and services, prevent fraud, and investigate security incidents.

Maintain records and comply with applicable laws, including tax, accounting, and legal requirements.

Send marketing communications where permitted; you can unsubscribe through the link in each newsletter.

Where EU or UK data protection law applies, our processing may be based on consent (for example, where required for marketing or nonessential tracking), performance of a contract (such as providing a purchased resource), legitimate interests (such as responding to inquiries and maintaining service security, subject to applicable balancing requirements), or compliance with legal obligations. You may withdraw consent at any time without affecting processing already lawfully undertaken.

4. When and with whom do we share information?

Service providers. We use third parties to operate our services, including Beehiiv for our website, newsletters, and subscriber management; Stripe for payment processing; and Google Analytics for website measurement. These providers may process information as necessary for their services and under their applicable terms and privacy practices.

We do not directly disclose subscriber lists or personal contact information to independent sponsors. We do not currently use Google Ads, remarketing, or advertising-personalization features. If we activate Beehiiv’s Ad Network or other advertising-related services, we will review and update this policy and any related privacy or consent controls before doing so.

Other disclosures. We may disclose information where legally required, to protect rights or safety, investigate abuse or fraud, or in connection with an actual or proposed transfer of the business or its assets, subject to applicable law.

Privacy-law definitions of “sale” and “sharing” can include certain technology-mediated data transfers, even when a business does not sell a mailing list. Depending on the technologies and applicable law, these practices may give rise to additional disclosure and opt-out rights. You may contact us using the methods in Section 9 to exercise applicable rights.

5. Cookies, analytics, and similar technologies

Our websites and emails may use cookies, pixels, web beacons, or similar technologies for core functionality, account management, performance measurement, and analytics. We use Google Analytics to understand website traffic and usage. We do not currently use Google Ads or remarketing. Google’s privacy information is available at https://policies.google.com/privacy; its browser opt-out tool is at https://tools.google.com/dlpage/gaoptout.

You can manage cookies through your browser settings and, where available, the cookie preferences presented on our website. Blocking some cookies may affect website functionality. Where consent is legally required for nonessential cookies or similar technologies, that consent must be obtained before they are used.

6. How long do we keep information?

We retain personal information for as long as reasonably necessary to provide our services, maintain records, resolve disputes, protect against fraud, and meet applicable legal, tax, accounting, and security obligations. Retention periods vary based on the type of information, its purpose, and the requirements of our service providers and applicable law. You may request information about retention or ask us to delete eligible personal information using the methods in Section 9.

Subscriber suppression information may be retained to respect opt-outs. Purchase and transaction records may be retained for legally required periods even after a subscription or account ends. Where deletion is appropriate and within our control, we will delete or anonymize information, subject to backup cycles and applicable retention requirements.

7. How do we protect information?

We use reasonable administrative and technical measures appropriate to a small digital publishing and education business, including secure third-party service providers and account-access protections. No online service or electronic transmission can be guaranteed completely secure. If an incident occurs, we will assess response and notification obligations under applicable law.

8. Information about minors

Our services are directed to a general adult audience. We do not knowingly solicit personal information from or market directly to children under 18. If you believe a minor has provided personal information to us, contact [email protected] so that we can review the situation and take appropriate steps.

9. Your privacy rights and choices

Depending on where you live and the laws that apply, you may have rights to request access to or a copy of information about you; correct inaccuracies; request deletion; restrict or object to certain processing; obtain portable information; withdraw consent; or opt out of certain sale, sharing, targeted advertising, or profiling activities. These rights are subject to exceptions and verification requirements.

To request access to, correction of, or deletion of your personal information, or to exercise other applicable privacy rights, email [email protected] with the subject line “Privacy or Data Request.” We may request information reasonably necessary to verify your identity or authority to act on another person's behalf. Please do not send sensitive financial information or identification documents by ordinary email unless we have agreed on a secure method. We will respond to privacy requests in accordance with applicable law. Where applicable law provides an appeal right, you can appeal a privacy-request decision by emailing us.

To unsubscribe from marketing email, use the unsubscribe link included in our messages. We may still send necessary transactional or service-related messages.

10. Do-Not-Track and Global Privacy Control

Some browsers provide Do-Not-Track (DNT) or Global Privacy Control (GPC) signals. These are different mechanisms. We do not treat DNT as a universal instruction to disable tracking. GPC may constitute a legally recognized opt-out request in applicable circumstances. You may also contact us using the methods in Section 9 to exercise your privacy rights.

11. Additional rights for U.S. residents

Certain U.S. state privacy laws, including California law where applicable, may provide additional rights regarding access, correction, deletion, portability, and opting out of qualifying sale, sharing, or targeted-advertising activity. The applicability of particular statutes and exemptions depends on the business and processing involved. We will respond to valid requests as required by applicable law.

Types of information processed can include identifiers (including names and email addresses), customer or transaction records, commercial information, internet or network-activity data, device information, and approximate IP-based geography. Our current business practices do not intentionally collect biometric identifiers, detailed protected-class profiles, or precise GPS location through the website.

12. Rights in other regions

Residents of the European Economic Area, United Kingdom, Switzerland, Canada, Australia, New Zealand, and other jurisdictions may have rights provided by their applicable privacy laws, including the ability to raise concerns with the relevant supervisory or privacy authority. For the UK, information is available from the Information Commissioner’s Office at https://ico.org.uk/. For the EU, consult the data protection authority in your member state. Australian information is available at https://www.oaic.gov.au/; New Zealand at https://www.privacy.org.nz/. We will respond to requests and complaints in accordance with applicable requirements.

13. International processing

Get Ready is operated from the United States. Our service providers may process and store information in the United States or other countries. Where international-transfer restrictions apply, the responsible parties should use appropriate contractual or other legally recognized safeguards as applicable to their processing.

14. Changes to this Privacy Policy

We may update this policy to reflect changes in our services, technology, or applicable legal requirements. The date at the top will identify the latest version. If changes are material, we may provide additional notice where appropriate or legally required.

15. Contact and privacy requests

Tony Steuer (operating Get Ready)

Postal correspondence: 326 Ansel Avenue, Alameda, CA 94501, United States

Privacy requests: [email protected] (please use the subject line “Privacy or Data Request”)

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