The way we think shapes the way we spend, invest, and make decisions. 

 

Colin Hodge, founder and author of Outrageous Startup Growth joined me on this episode of the Get Ready Before Life Happens podcast to explore how psychology impacts financial decisions, why cognitive biases shape more of our lives than we realize, and how slowing down can help us make clearer and more intentional choices. Colin shares insights on growth mindset, entrepreneurship, AI, and the hidden forces that influence how we think, spend, and respond to risk.

 

Key Takeaways

 

• Cognitive biases influence how we make financial, business, and everyday decisions
• Slowing down important decisions creates space for clearer and more intentional thinking
• System 1 thinking helps us react quickly, while System 2 thinking supports deeper analysis
• Urgency and fear can push people toward reactive decisions and reduce critical thinking
• Adding friction to decisions can help reduce impulse spending and improve long-term outcomes
• Understanding your identity, emotions, and personal story improves self-awareness around money
• AI can become a powerful tool for learning, leverage, and expanding opportunity when used intentionally

 

Tony’s Take: Slowing down is a financial skill. The more aware we become of our biases, emotions, and decision-making patterns, the more clearly we can think before acting. That awareness helps turn reactions into intentional choices.

 

 🎥 Watch this episode below: 

 

🎧 Listen to the podcast below or on your favorite podcast app. 

 

Connect with Colin Hodge: 

 

• LinkedIn: https://www.linkedin.com/in/ckbhodge/
• Website: https://colinhodge.com
• Newsletter: https://colinhodge.substack.com

 

Books: 

 

• Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success (Amazon)

 

Resources mentioned: 

 

• Thinking, Fast and Slow by Daniel Kahneman (Amazon) 
• Does It Make Sense Calculator - Gifting Sense (www.giftingsense.org)

 

Bio: 

 

Colin Hodge is a startup founder and national bestselling author who has led companies and growth teams responsible for over 100 million users.

 

He currently is co-owner of DOWN, a top 10 dating app in the US with millions in annual revenue – built on the growth principles and lessons shared in this book. He achieved a successful exit for DOWN (then later reacquiring it) and 17Live, the top live-streaming video company in Asia. While chief growth officer at 17Live, Colin led data-driven initiatives in growth, global expansion, and marketing, then launched the platform in the United States as the first US CEO.

 

Colin holds a BS in computer science from Cornell University and occasionally serves as a board member and keynote speaker for organizations around the world. 

 

👉 Start Your Financial Readiness Plan: A free, practical plan that helps you create your in-case-of-emergency Financial First Aid Kit, organize what matters, and prepare before life happens. Start Your Free Financial Readiness Plan  https://www.tonysteuer.com

 

👉 Support Get Ready. Become a Get Ready Insider and help keep the Financial Readiness Plan free, support the podcast, trusted resources, and consumer-first financial education. You’ll receive access to the Get Ready Library. Support Get Ready here. www.tonysteuer.com/support

 

Transcript

Tony Steuer:
What’s the psychology behind how we make financial decisions?

We often believe we’re logical with money. We analyze, we compare, we calculate.

But beneath those numbers are identity, fear, social influence, and the stories we tell ourselves.

Welcome to Get Ready: Before Life Happens. Today, I’m joined by Colin Hodge.

Colin, welcome to Get Ready: Before Life Happens.

Colin Hodge:
Thanks so much, Tony. Excited to be here.

Tony:
I appreciate you being here.

Tell us a little bit about yourself. What is your origin story, and how did it lead to your work in startup growth and studying the psychology behind decision-making?

Colin:
Ever since I was a little kid, I started to notice all of these interesting ideas about how people interact, how we make friends, and what makes us make decisions the way we do.

That kind of snowballed into me being interested in the psychology of dating.

When I started to dig into that, I realized that our choice of mates, our choice of who to say yes to or no to, and even our choice of friends are heavily influenced by the environment and by all of these cognitive biases that we all have going on in our heads.

That curiosity led me to grow lots of startups and then apply it to every startup I’ve worked with, whether it’s one I started, one I joined, or one where I served as an advisor.

Psychology is all around us, and it affects our daily lives, our decisions, and of course, our financial decisions too.

Tony:
That’s fascinating.

That’s where I’ve come to after decades of working in financial services. There is not always a lot of logic to the decisions people make.

I’ve sat in a room so many times, working with a client or with a team of advisors. We’ll make a recommendation, and the client will say, “No, I want to do something else.”

You’re thinking, all the numbers point in this direction.

But the numbers often have very little to do with it.

You’ve created a couple of startups and been incredibly successful.

What inspired you to write Outrageous Startup Growth?

What was that bridge where you thought, “Okay, I’ve got to share this with everyone”?

Colin:
In 2023, I felt this compulsion to share my story with the world.

I wrote an article. It was a pretty long one, and luckily it got noticed by the editors at Medium. They loved it. They featured it, and it kind of went viral from there.

Out of that feedback, people started coming to me and saying, “Why not turn this into a longer story in a book?”

Especially, tailor it for my younger self 20 years ago.

If I was starting out as a young man trying to create a startup, what would the advice be?

What would the lessons learned be so that I could be on an even easier path or go even higher than I have?

That was what drove me as I was writing.

I wrote it for anybody, even if you are not an entrepreneur.

Even if you just want to learn how to have a better growth mindset or how to understand the psychological influences going on in your life that are affecting your decisions, I wanted to write it for that wider audience.

So it is super approachable and very story driven.

I break down these complicated academic things, like psychological biases and cognitive biases, into everyday things you can see when you go to a cafe or a restaurant.

You can recognize all these things.

When I was writing the book, I felt like this is something I could give to any of my friends. I could give it to any of the founders I meet.

And I would legitimately want to use it myself as I look to create my next companies as well.

Tony:
That’s great.

These are things we do not think about often.

To some degree, we are all in a startup aspect at some point in our lives. We come out of college, and we are a startup for ourselves.

You are not taught that in college. You are not given the skills to go start up. If you get a good mentor, that helps you on the path. But for most of us, we do not have that.

It is the same thing with our financial lives. We do not always have those things helping us out.

One of the things you talk about is growth mindset.

What is a growth mindset, and why is it important?

Colin:
Just to piggyback on what you said, I love the idea that we are all entrepreneurs.

In your financial life, you are basically the CEO of it.

You need to understand how you are making decisions and how your team, whether it is a financial advisor or anybody else you rely on, is feeding you information.

You need to understand how to quarterback that, run it in a better way, and grow it while being aware of all these biases.

I love that.

Especially with AI becoming more prevalent, in my mind, we are heading toward an era where you are going to want to be an entrepreneur.

You are going to want to have your own company on the side at the very least.

Maybe everybody becomes their own entrepreneur because as AI takes over more employment and we have more layoffs, we are going to adjust and need that freedom and flexibility.

So, putting that aside, growth mindset is a wonderful term. I did not come up with it.

Even if you have not heard it, you have probably recognized it in a friend.

It is the mindset that you can take feedback and look to make a positive change, rather than getting stuck in your ways.

It means looking for ways to improve through opportunities, rather than seeing all the challenges you face as walls you cannot conquer.

I love working with people, and I love to cultivate growth mindsets for myself and others because it enables us to always be looking for how we can improve and how we can better a situation and the people around us.

Tony:
You mentioned AI. I think I’ve heard of AI.

All kidding aside, that is clearly the hot topic right now, and for good reason.

It is going to impact everything.

You raised a really interesting point. In the age of AI, we are all going to become our own entrepreneurs.

We already are the CEOs of our own lives.

When we do not take charge of our own lives, that is when things happen to us. That is when we become bystanders.

As you talk about that, how should people be thinking about it?

What is an entrepreneur?

Colin:
I would say an entrepreneur is anybody who is trying to create value for a business, an organization, or themselves in a way that is deeply tied to their own personal work.

That could scale to billions in valuation and hundreds of employees, or it could be just yourself working as a solo founder and trying to grow value within your own work.

It usually includes high growth and a fast pace, but it does not have to.

That mindset, the growth mindset we talked about, definitely ties into it.

As an entrepreneur, if you are not malleable and you are not looking to learn all the time, it is very easy to get stuck in your ways.

Then all the value you are creating can fall away or drip through the holy bucket.

Tony:
If you are not looking to learn, you are falling behind.

That is what I’ve heard from some of my other guests who have come on to talk about AI.

Especially right now with AI, you have to stay on top of what is happening and learn how to work with it.

I think a lot of people are still Luddites when it comes to AI, either denying it or not learning it. It is here, and it is becoming part of our lives.

Something else that comes to mind, especially when it comes to salary, looking out for yourself, maximizing your value, and asking for your worth, especially for women, is that women often have a tough time asking for their worth.

Do you feel like AI could help with the gender imbalance as we think through it?

Colin:
I hope so.

There are definitely deeper AI ethical questions about how our existing biases are being absorbed and programmed into AI already.

That is partially because of who is designing the AI, but also because existing data sets are already biased and the world we live in is already biased.

I do not think AI will be a panacea to solve that problem or make things more equal in that way.

But I do hope it gives another tool, more research, and hopefully more leverage for women or anybody who is underprivileged.

It can help them reference information and ask, “What is fair pay for this? What are my peers getting?”

Maybe it can add more transparency and access to that information in an easier way than having to find just the right search terms, go to just the right source, or have the network that tells you what it is.

Tony:
That’s a great point.

AI is giving people access to all kinds of knowledge.

Granted, some of the knowledge we can debate how useful it is, but everybody has access to all the information ever if they know how to prompt for it.

As you talk about biases, I think that is very important.

There is bias in everything. There is bias when you sit down and talk with somebody about a financial service product, especially if somebody is mission-based.

AI gives us the ability to check those biases to some degree.

In your experience with building apps and everything else, you talked about cognitive bias.

Could you go into what a cognitive bias is and what people should be aware of?

Colin:
We all basically have two brains inside our heads.

The first one is system one. Daniel Kahneman talks about this in his books.

System one is the very fast-thinking, emotional brain that does a lot of pattern matching and is responsible for the vast majority of our decisions every day.

It needs to be fast, so it relies on pattern matching and other biases to give it indications or small signals. Sometimes they are noisy signals, but they still indicate which direction you should go with a decision.

The other brain is our slower-thinking, more deliberate, and logical system two brain.

Whenever you are trying to problem solve, thinking deeply about something, or writing a pros and cons list on paper, that is your logical system two thinking.

It is expensive to use.

We cannot use it for every decision because we would be exhausted and have decision paralysis all the time.

Some of us might feel that. I struggle with that myself. I often want to employ system two, slower thinking, for almost every decision.

I have to force myself to say 80% of whatever this decision is can be good enough.

Those are the two brains we all have.

Our cognitive biases are the signals we get, mostly for system one thinking. They are trying to give us some indication of which decision or direction is better.

But they are biases that can be manipulated. They are not 100% transparent and true signals.

As an example, we have something called the halo effect.

When we like something, or there is a positive attribute about a company or person, then everything else that comes from that person or company has a higher chance of being liked by us, viewed positively by us, purchased by us, or invested in by us.

That is the halo effect.

We have lots of other biases.

For instance, our brains love to anchor on things. We anchor on numbers.

If something costs $400 and then we see another option for half that amount, our brain is still anchored on that high amount of $400. Suddenly, the $200 option seems a lot more affordable and attractive.

We have all these biases working naturally, and they are helpful in a lot of ways. They help us make decisions faster because we cannot logically check off every problem we need to solve.

But they can lead to incorrect decisions.

We just need to be aware of them so we know whether we are making decisions, especially big decisions, for the wrong reasons.

Tony:
That’s fascinating.

Thinking about the fast brain, system one, and pattern matching, to some degree that is what AI can already do, right?

Pattern match?

Colin:
Exactly.

AI is definitely pattern matching and then probabilistically determining the most likely thing to say based on the data it has been trained on.

We have basically invented a new system one brain.

But it is not yet able to do system two thinking at a very advanced level.

That is why we notice things like one part of a paragraph not being logically consistent with another paragraph.

That is why we can still notice when something is AI-created versus not, because it lacks that system two type of thinking.

Tony:
That is fascinating.

I do not want to go too deep into AI, but it fascinates me.

A lot of people expect AI to evolve like humans.

In my mind, it is an alien intelligence.

As we have AI that is learning recursively, or whatever the right term is, we do not know that it is going to develop a system two brain.

What do you think?

Colin:
Researchers are trying very hard to develop something that is like our system two thinking, with more logic and more checks.

But it is difficult.

It is not what the LLM was originally based on and built for.

They are trying to evolve that.

I do think what will come out of this is, as you are saying, more akin to an alien intelligence that is able to do a good impression of how humans think, but has other capabilities that are different and in some ways more powerful than what humans can do.

Tony:
I think that is what people should take away from AI.

It is not going to be human because we cannot recreate, at least right now, the human brain.

Maybe AI will be able to recreate a human brain, but it is unlikely given how complex the human brain is.

That gets back to our conversation about financial decision-making.

The human brain is so complex. We have these biases, like the halo effect.

You can think of it with two-for-one offers or 20% off stores.

It used to drive me crazy with Michaels. My wife would get coupons for 40% off, but you couldn’t get 40% off a sale item.

You would go into the store, and pretty much everything was a sale item.

So you were anchored. “Hey, this is great. We have a 40% off coupon.”

But you couldn’t find anything to use it on.

Still, you were already in the store, so we usually ended up buying something.

That is where this stuff gets really interesting.

There is some manipulation.

How can people start thinking about when they are being manipulated into certain behaviors by companies or people?

Colin:
One of the effects you are referencing there, the coupon effect, is a framing effect.

The store is framing it as, “Hey, everything you buy from us is going to be at this great discount.”

They get you into that mindset.

Then when you get in the store, you have another effect, which is the sunk cost effect.

You have already invested some effort, time, and maybe even money to get to the store and shop there.

Now you are more committed.

You also have this framing in your mind that everything you are seeing is on discount and this is a good place to shop.

Then you are more likely to spend money.

That is a bit of a bait and switch on their end. I do not find that super ethical, but that is how it works.

How can we recognize when companies or people are trying to manipulate us with these biases?

I really believe that as you start to hear more examples, more stories, and some of those stories stick with you, you can recognize them in everyday life.

In fact, when I was writing the book, I realized I did not have a proper label for a lot of these things.

But through writing, discovering, and thinking about my own stories and my own interactions with these biases and influences, I was able to understand them on a deeper level and start to recognize them.

I like to say I basically have X-ray glasses now that I walk around with, spotting these biases everywhere.

I was at a bubble tea shop writing the book on my laptop, observing how customers flowed into the store and what the different interaction points and influences were.

You would be shocked by how many different influences there are from the moment you walk by the store until you actually get your order.

There are also so many things the store owner could change to make the process smoother, encourage more orders, and increase money spent, versus people not ordering at all or having a lower purchase price.

These things are all around us, from cafes to restaurants to shopping on Amazon.

You will start to recognize them.

The key is to start hearing these stories and exploring them. When you do, think about how you can recognize them in your own life.

Our system one brain naturally pattern matches.

When you hear a story, it can trigger something like, “Oh yeah, I saw this here. Amazon discounted this price and anchored me to a higher price, and now I want to buy this item.”

That is the way to do it.

It is actually really fun because once you start doing it, you realize how many times you are being affected by this.

Tony:
It is everywhere.

Let’s just pick on stores.

Think about where items are placed on shelves, the end caps at the end of aisles, what you see, and the impulse buys that are right at your kid’s level.

The candy when you are trying to check out: “Hey, Dad, I need one of those.”

You need it, huh?

Colin:
What you are talking about is engineering the environment.

Our environment determines so many of our decisions and is such a big part of them.

Keeping candy at kids’ eye level and having it right as you check out allows it to become an impulse buy.

It is the same thing if you are sitting at home, even if you are not shopping.

If you have a sweet tooth and your favorite candy is on your desk, you are a lot more likely to finish the whole bag or box than if it is sitting in the cupboard, out of sight and out of mind, where it takes a minute to walk over and find it.

Tony:
Definitely.

That is something that has come up on the show.

I did an episode recently with a friend of mine, Karen Holland, who created something called the Does It Make Sense Calculator.

We talked a lot about finding the true cost of buying something.

It helps kids understand that when you go to a concert, it is not just the price of the ticket. It is the convenience charge. It is probably the T-shirt you are going to buy.

There is a true cost.

The other thing that came up was friction.

Her calculator also creates a little bit of friction, which is missing in a lot of our buying.

Many of us who are older grew up having to pay cash for something, where you had to actually go to a bank to get cash. You may have even had to buy it in person.

Now there is very little friction with buying.

What recommendation do you give to people to create a little friction in their decision-making?

With your apps, decision-making is something people are doing, but you probably do not want people to make the wrong decisions.

Colin:
Absolutely.

In general, to add more friction, there are a few different methods I use.

One is commitment devices.

Commitment devices are any sort of commitment contract you make with yourself, or a reminder you set, or something you share with friends.

Studies show those can really help you deliver on your goal.

If your goal is to spend money more responsibly and you do not want to have a subscription that keeps renewing every month, telling one or two people about it, whether your spouse or someone else in your life, can make you more likely to prevent ongoing charges and runaway expenses.

The same thing applies with positive commitments.

If you want to make sure you do something, telling somebody, “I want to do this. I am committing to doing this,” makes you much more likely to follow through.

If you want to go to the gym, for instance, buying a monthly membership is one way gyms hook you.

You are more likely to use it, but the gym also knows it is hard to keep up the habit, so they make a lot of money on people who churn.

You can think of these as levers you can use to avoid something or levers you can use to make sure you build a habit you want.

Commitment devices are my first suggestion.

Second, for adding friction, as you said, we used to have to go to the ATM, pull out cash, and maybe buy the thing in person.

Can you add a level of extra authorization or double-checking?

Can you make sure any big purchases have to be confirmed, or delay a purchase decision by another day?

Any friction you add to your purchase process can make impulsive decisions harder to complete without a second authorization.

That can slow things down and help you be more deliberate with your spending.

Tony:
That is so helpful across the board when it comes to financial decision-making.

For people watching and listening, you have heard guests on the show talk about scams and fraud.

That is one of the big things scammers do. They pressure you into making a decision right then, so you do not have the ability to think.

If we are talking about it, that would be more of a system one thing, right?

The scammer is trying to get you into that system one brain.

Colin:
Exactly.

They are creating urgency in the decision, usually out of fear.

They will leverage fear that something bad is going to happen to your computer, finances, a family member, or something else, to create urgency.

That short-circuits our critical thinking and makes us feel fear, so we feel forced to make a decision on the spot.

But almost always, taking a few moments to step back and think about things, especially big financial decisions, helps.

I always sleep on big decisions.

An overnight pause can really change your perspective, and I recommend most people do that.

But yes, scammers are absolutely playing to a lot of our biases.

Tony:
For people watching and listening, I think there is going to be an upcoming show on that, so stay tuned.

Colin, before we wrap up and get into the Hot Take Trio, one more question.

How does FOMO, or fear of missing out, distort our financial decisions in investing, business, career moves, and even our personal life?

Colin:
We have all heard stories about a friend or people in the news making lots of money on what are often questionable investments.

You could talk about somebody who got rich on crypto, penny stocks, or something like that.

These create an element of FOMO because you fear you have missed the boat. You want to get in on that one or on the next risky opportunity so you can be one of those success stories and have the upside.

Those are dangerous because FOMO sends bias signals to our system one brain and pushes us to avoid logically thinking through whether this is the right investment.

Am I being influenced by who I see in the investment already and the returns other people have had?

Or am I thinking about the average case and the most likely scenario for that investment?

FOMO is definitely a heavy factor.

Frankly, I have looked at investing in startups, and it is a big part of the signals that happen there.

What other investors and venture capital firms have given money?

Who else is coming into the round?

When is the round closing?

How much time do I have to make this decision?

These are all things that create FOMO.

I think it is important for people to understand that you cannot endlessly know 100% of any deal or investment opportunity or have unlimited time to evaluate it.

But you can force your system two thinking, your slower logical thinking, to go through it and try to overcome that FOMO.

Recognize which elements are trying to create urgency where there does not need to be urgency.

Recognize which elements are trying to influence you with social proof when that may not be a good sign.

Maybe that person or group of people did not actually do much due diligence, or maybe they have an inside track.

That is how I would try to combat FOMO.

I would say it is in almost every investment decision, so it is good to know it is there and look for it.

Tony:
That is wonderful advice.

Anybody who has Instagram knows exactly what FOMO is. You are seeing the best minutes of somebody’s life.

When you are talking about a fundraising round for the founders out there, you may hear about somebody with a huge round, but you do not hear about the strings that investor placed on the startup.

If somebody is going to invest in your company, they are going to want a say.

The more money they put in, the bigger the say they will want to have or will end up having.

That is always something to think about.

Colin, to wrap up, I have what is called the Get Ready Hot Take Trio. These are three quick questions I ask all my guests.

The first one is: what’s a myth about rational decision-making that you’re trying to break?

Colin:
I think the myth worth breaking is that we make rational decisions at all.

I say that because almost all of our decisions are driven by pattern matching and heuristics that we rely on to try to get to a better decision.

Oftentimes, our system two thinking rationalizes after the decision has already been made and explains why it was logical or why it made sense.

The reason this is an important myth to break is that if we understand it, then we can start to reduce the most damaging decisions driven by those processes and try to bring more logical thinking into the moments that really matter.

We are all susceptible to this.

If you are aware of it, you can change your decision process and start to implement logic where it is worth the investment.

Not every decision needs it.

But when you have big financial decisions, it really pays off to do it.

Let’s bust the myth that people make rational decisions all the time for their investments.

It just does not happen in most cases.

Once we recognize that, we can start to bring in logic in pieces as best we can.

Tony:
That is great advice.

Something I have found useful with AI, and I use ChatGPT, is having it make a case for and against something, asking questions, and pushing back.

If you give it the right prompts, it can really help you think through a decision.

You just have to overlook the part where it sometimes tells you it is the greatest idea anybody has ever had.

You can get it to challenge you on a decision and have you justify the decision.

Like you said, I think that is a valuable use of AI.

Colin, let’s get out the time machine for a minute.

If you could go back in time, knowing what you know now, what advice would you give your younger self about money and psychology?

Colin:
I may be a unique case, or maybe a rare case, because I tend to be very careful with money.

I would even say that for most of my life, I was too careful, which is a little strange coming from an entrepreneur.

If I could go back 20 or 25 years, I would say, “Colin, you need to learn that some things are not worth optimizing or spending a lot of decision time on just to get the very best deal.”

Instead, you need to value your time and make sure your risk-taking is appropriate for the level of decision you are making.

When it comes to startups and taking risks with companies, I would actually take bigger risks.

When it comes to my more boring investments, I would have kept them pretty much what they were, which is keep compounding interest, keep going with the most probable outcome investment strategy, and things like that.

For most people, if you struggle with your finances or investments, it is worthwhile to understand your own psychology.

How are you bringing your own past, identity, ego, and other influences from your history into your financial decision-making process?

Whether you are risk-averse, like me with some of your finances, or risk-tolerant, understand where you are and then how to bring that into the right zone you need to succeed.

Tony:
That is powerful advice.

People watching and listening to the show have heard a lot of guests talk about money stories or identity.

Everything that goes into who we are impacts all of our decision-making, financial or otherwise.

It is important to take that into account because, as you have been talking about, that goes into our biases and all those past experiences.

Colin, what is one psychological shift we can make to improve our decisions?

Colin:
I would say slow down and write on paper, with pen, the pros and cons of purchases and the emotional drivers.

What are you feeling?

Why do you want it?

How does it align with your identity or your ego?

For instance, in my own purchase history, I was taught growing up to always hunt for deals.

You need a discount. You need a coupon. You need to find the best deal.

That can drive a lot of bad decision-making as well.

One, you may not be valuing your time properly when saving a dollar here or there does not really make a difference.

Two, it can make you buy things you do not actually need.

“Oh, it’s on sale. I need to get it.”

Well, you do not really need that item.

Three, if you see yourself as someone who always gets deals, someone no one is going to fool or overcharge by a few dollars, that can lead you into becoming stubborn.

You may waste time or spend money on things you do not need rather than enjoying your life in other ways.

So I would say use pen and paper.

Write down what you are feeling in the moment and the pros and cons you can logically see.

That forces our system two brain, the slower-thinking one, to join the decision-making process.

Tony:
Definitely.

That gets back to what you were talking about with biases.

Once you talk about what you are feeling, it helps you see which biases are impacting the decision-making, and it slows things down.

As you say, it forces you into system two.

For people who are overloaded, take it slow when you have the capacity to bring in system two.

Colin, where can people learn more about you, your work, and pick up a copy of Outrageous Startup Growth?

Colin:
If you are interested in learning about your own psychology, how you make decisions, how companies influence you, and how to make better investments with these psychological influences in mind, you can check out my book, Outrageous Startup Growth.

It is all about uncovering the secrets of how we make decisions and how to be more successful.

It is at colinhodge.com.

You can find the book wherever you purchase books.

Tony:
Fantastic.

For everybody watching and listening, you’ll be able to go to the show notes and find a link to Colin’s website, social media profiles, and where to pick up your own copy of Outrageous Startup Growth.

Colin, thanks for joining us on Get Ready: Before Life Happens.

Colin:
Thank you so much, Tony. This was a fun chat.

Tony:
Thank you, everyone, as always, for tuning in to this episode of Get Ready: Before Life Happens.

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