Nathan Sanow President of MasterCare and LTCConsumer.com. breaks down what long-term care really means, how insurance works as a leverage tool, and why planning early protects both dignity and relationships.

Key Takeaways

🔹 Everyone needs a long-term care plan whether or not it includes insurance.

🔹 Medicare and traditional health insurance do not cover most long-term care costs.

🔹 Long-term care insurance is a leverage tool that transfers risk.

🔹 Planning early reduces family conflict and preserves control.

🔹 Long-term care planning protects dignity and the people you love.

🔹 Since you usually get one chance to qualify for long-term care insurance and carriers assess risk differently, specialist guidance matters.

💭 Tony’s Take: Risk management is about being prepared for life’s what ifs. Long-term care planning allows families to make decisions thoughtfully instead of under pressure.

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Connect with Nathan Sanow:  

• LinkedIn: https://www.linkedin.com/in/nathansanow/
• Mastercare Website: https://www.mastercareco.com
• LTC Consumer Website: https://ltcconsumer.com

Bio: 

Nathan Sanow is President and owner of MasterCare and LTCConsumer.com.  He has held senior leadership positions and provided consulting for several of the nation’s largest insurance companies.  Nathan’s focus is changing the insurance industry through technology to allow consumers, employers, and employees to choose products that protect what is most important to them.  He joined MasterCare America in 2012, a leading national Long Term Care planning firm, to bring innovation and technology to the Long Term Care industry.   Nathan is a frequent speaker at industry conferences on the future of the insurance industry and how technology will play a role in that future. 

In his spare time he is a car enthusiast and enjoys traveling with his wife and 5 kids.

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